The Douro and Port Wine Institute (IVDP) started a promotional program in the United States (US), which in 2017 represented 45% of exports and was the third market for Portuguese wines. According to the IVDP statement, actions will run until June 28, in Miami and in the capital Washington, in “hotels, universities and schools”, guided by the wine critic and wine master, Alexandre Lalas.
The IVDP adds that “between January and April 2018, 102,500 cases of Port wine were sold to the US, a rise of 3.2% over the same period of 2017”, also “in terms of value, there was a fall of 4.1% with sales of 7.6 million euros” in this period.
Exports of Protected Designation of Origin (PDO) of Porto wines to the US reached 406 thousand boxes in 2017 (-0.6% compared to 2016) in the amount of 33.5 million euros (-0.7% 2016), adds the press release, reporting a “very slight drop in Port wines’ exports to the US, after an overall positive evolution since 2009.”
After analysis, the IVDP concludes that “between 2010 and 2016 exports of DOP Porto to the US grew every year in value and average price, with breaks on quantity only in 2013 and 2015”.
As for the DOP Douro, in 2017, “sales to the US were of 92,000 cases (-27.4% compared to 2016) in the amount of four million euros (-28% compared to 2016)” in “a year of sharp drop in Douro exports to the US”, after “a very positive development since 2010 (with the exception of 2012)”.
Along this path, the IVDP highlights 2014 and 2016 as the years of greatest rise, in which “besides the increases in quantity and value exported, there were also significant increases in the average price”.
Last year, concluded the IVDP, the “US were sixth in the value ranking of Port wine and seventh in the Douro wine classification”.