JC Coimbra, a Portuguese company that sells and distributes olive oils and edible oils, bought from Purcen the range of mayonnaise and sauces from the Vianeza brand.
“This is a strategic growth decision for diversification, essential for JCCoimbra to further cement its presence in the market”, said the CEO, Miguel Arouca.
According to him, the integration of the range of mayonnaise and sauces from Vianeza in the portfolio of JCCoimbra and the investment associated with the business, “appear in the sense of boosting and potentiating significantly” the growth of the brand.
“The Portuguese brand Vianeza will continue to be the reference on the shelves of its customers, as well as at the Portuguese table, with the same authenticity as always”, he assured.
The commercialization by JCCoimbra of these products from the Vianeza brand helps to reinforce the presence of the group founded in 1946, in the segment of products of great consumption in Portugal, more specifically in the segment of mayonnaise and sauces. This product range joins the other brands in the group’s portfolio, namely 3 Castelos, Marialva, Coimbra and Choupal olive oils and Olá, Rissol, Pingo d’Ouro and Fio Dourado edible oils.
“Olive oil is one of the essential ingredients of the Mediterranean diet, a UNESCO heritage site that characterizes our cuisine so much. That is why it is extremely important for us to add Vianeza to the remaining brands in our portfolio, a reference that has been present in the homes of Portuguese families for decades and that continues to deserve their choice and confidence”, stresses Miguel Arouca.