Super Bock renews partnership with the Portuguese Rugby Federation

Super Bock will remain as one of the main sponsors of the Portuguese Rugby Federation over the next two years. With the renewal of the partnership the brand ensures the presence in the games and championships that are disputed in Portugal and abroad. On June 16 in Heidelberg, it took the field with the National Rugby Team in a match played with Germany for the 2019 World Cup qualification.
“As a great supporter of the Portuguese Rugby Federation for more than 10 years, Super Bock has helped the National Rugby Team to achieve great results”, the company stated in a press release. In addition to still having visibility in the XV and Sevens team shirts, Super Bock Group is the official sponsor of the official competitions: Final CN1, Final CN2, Final CN3 80, Europcar Challenge (80), Portuguese Cup Final and Sevens National Circuit Final.
“The continuation of the connection with ‘Lobos’ is due to the fact that rugby is a sport that is based on the values that are common to Super Bock such as camaraderie, team spirit, unity and friendship. In this context, Super Bock also developed a video, broadcast on the main digital platforms of the brand”, the company said.
The partnership between the Super Bock Group and the Portuguese Rugby Federation has been ongoing since 2007, with the signing of this new agreement that reflects the philosophy of both brands, bringing together a sport with values and the Super Bock commitment to offer the best experiences and to follow the moments of glory.