Super Bock Group and buyin.pt have signed an exclusive agreement granting Chinese company permission to export Super Bock products to North China through DFTP. “Buyin.pt has a cooperative partnership with Tianjin Dongjiang Import Commodity Direct Service (DFTP), companies from Portuguese-speaking countries can export products to DFTP (Dongjiang – Free Trade Port) thanks to this through BuyinPorgual.pt a B2B e-marketplace owned by buyin.pt ”, informs the Portuguese brewer group in a press release.
This exclusivity agreement will promote cooperation between buyin.pt, Super Bock and DFTP (Tianjin) to help the Portuguese brewing brand to enter the North China market.
Super Bock is owned by Super Bock Group. “Launched in 1927 the brand occupies a leading position in the market being among the favorite beer brands of the Portuguese. It is also the bestselling Portuguese beer in the world”, said the group in the same statement.
Buyin.pt’s core business is focused on the development and launch of B2B digital marketplaces platforms with the purpose of facilitating commerce anywhere. DFTP is the largest and most open trade zone in China. Tianjin Port has established trade relations with more than 500 ports in more than 180 countries and regions around the world.
By September, the Super Bock Group had already strengthened its focus on China by setting up a joint venture with its local importer. The bet on the vast Chinese market also led in that country, to the launch of the brand “1927 Crystal Wheat Beer”, beer to be sold exclusively in the Chinese market.