Social networks have changed the way of thinking, being and interacting with each other. And Sumol aims to revolutionize the way it interacts with its influencers, “where the most important is to give voice to your content regardless of your number of followers, encouraging co-creation with the brand, materializing this creative potential in ‘Co-Creators By Sumol’, true creators of content that are part of it”, he says in a press release. “The ‘Co-Creators by Sumol’ are at the heart of the Sumol brand strategy. We work with people we believe in and genuinely like us. It’s Sumol’s own fans who create content in an organic and natural way and take an active role in the brand’s voice”, says Bruno Oliveira, Brand Manager Sumol.
The Co-Creators will build the Sumol brand on their networks and, throughout the year, will be an integral part of the key moments of the brand, such as: Sumol SnowTrip, Sumol Summer Fest or Sumol Surf Schools.
At first, some of the co-creators of the brand will create content during the Sumol SnowTrip finalist trip, and will present talks directed to the finalists on a wide variety of topics, such as television performance with Luis Ganito and Beatriz Leonardo; YouTube and Social Media with Sofia Barbosa; Photography and video with the Nomad Duo Movement; Radio, with Cidade FM announcers.
Sumol SnowTrip finalists who wish to attend the talks can register through Sumol and Megafinalists’ social networks, a link that will be available in the publications on the different Talks. Each session will have a duration of 1 hour and a limit of 60 finalists.