Sumol once again surprises with a new capsule collection with the brand name ‘street wear Portuguese Latte’, creating the collection ‘SumoLatte’, inspired by the vintage image of Sumol.
This is all around an urban concept, where the very presentation and sale of the garments is within a vending machine altered accordingly.
But there is more news: within the concept of co-creation, Sumol and Edit Mag magazine presented the first collaborative magazine. With a limited edition, it is on the newsstands since July 15, with content “that explores the universe of the brand, skateboarding, surfing, fashion, among others and without forgetting the people who build the brand on a daily basis”, informs a note released by Sumol.
“We wanted to innovate in the presentation of the Sumol X capsule collection and at the same time present the whole universe of the brand in an irreverent, cool way, enhancing the iconicity of the brand”, explains Bruno Oliveira, Sumol’s brand manager.
The brand has been materializing its new image and position through various formats and new areas, including the creation of the ‘Sumol X’ concept. This concept brings together different brands that interpret the Sumol universe in their own way, maintaining the authenticity of each brand. Alexandra Moura and Kiddo, 38 graus, Degrau, Edit Mag, Flowt, Latte, Monte Campo and Mustique are the brands that have so far developed garments of their universes for Sumol X.
The remaining garments left to complete the exclusive ‘Sumol X’ collection have arrived and can now be purchased in the Sumol X pop-up store at Degrau (Rua do Alecrim) and the online and physical Latte store at Rua Nova do Almada.