In the 2019 edition of the “Wine Digital Engagement Index”, Sogevinus was considered the company with the best digital presence in the wine sector in Portugal, achieving 72.6 points, which respond to the review of 10 categories such as security, personalization, social networks, response time and user experience, informs the company.
The study ‘Wine Digital Engagement Index’ seeks to present the various factors that define digital marketing, namely the use of websites, social networks or analysis and security in the wine sector.
Looking at the port wine segment, tourism is an essential area for generating growth for the Sogevinus group, representing today more than 20% of its global revenues. “The investment in digital, particularly in mobile, is strategic for Sogevinus, in order to create greater proximity to the consumer, to make our wines, products and tourist services better known, reinforcing the intention to preserve and promote the unique legacy of the centenary insignia of the wine sector in Portugal”, says Gabriela Coutinho, Sogevinus Marketing Director.
“Taking into account a healthy and precise equation between the most innovative technology available in the current market and the human sensibility, the high quality products are created, with the purpose of providing the best possible experience to the consumer”, the company stated in a press release.
The company is in the market since 1990 and is present in over 60 countries; Sogevinus gathers an exclusive family of hundreds of years old Port wineries- Kopke, Burmester, Cálem and Barros. The group also includes the brands ‘Velhotes’, ‘Cálem’, ‘Kopke’, ‘Burmester’ and ‘Barros’.
Sogevinus exports 60% of the total production and produces an annual average of over 8,5 million bottles (7,5 millions of Port and 1 million Douro DOC). The company also holds a total of 360 hectares of vineyards in the Douro Region.