Sagres Beer’s bottles use environmentally sustainable labels, reinforcing its investment in more suitable and environmentally friendly alternatives, the company reveals in a press release. Labels produced on FSC-certified paper, which ensure they come from responsible forest management, meet the brand’s sustainability standards, the company adds. The new labels are present in all bottles of Sagres and in all its varieties of alcoholic and non-alcoholic beverages.
Meanwhile, Sociedade Central de Cervejas e Bebidas predicts that the Trindade Factory project will start in mid-2020. Speaking to the Hipersuper website, Nuno Pinto de Magalhães, SCC’s director of communications and institutional relations, said they were “convinced that for the first five, six months of next year it will be working”.
The brewery project at the Trindade Factory provides for the location of Hoppy House Brewing, SCC’s craft beer startup. “The process is going on. There is an administrative process issue with the House. It is in the area of Chiado. It is part of a complex of the former Trindade Convent. There are questions of its own in terms of observation and respect. The process is moving fast”, Nuno Pinto de Magalhães shared with Hipersuper.
The Trindade Factory will produce Trindade craft beer, with Áurea, Fénix and Profana being the new varieties. Founded in 1836, the Trindade Factory recovered part of the former convent of the Holy Trinity of the Trino Friars.