Pintarolas marks four decades with the launch of a video and a coloring book, available online, and will also carry out awareness actions in schools. An anti-bullying campaign was launched as a way to celebrate the 40th anniversary of Imperial’s iconic brand, the largest national producer of chocolates. The motto of the campaign was: ‘Todos diferentes, todos com pinta!’ (All different, all great!). “The initiative aims to raise awareness among young people about the issue of difference, inclusion and combating bullying, showing them that, like Pintarolas, we are all different, but at the same time, all equal”, the company informs.
With this campaign, Imperial intends to reinforce its position with regard to issues related to solidarity and social responsibility, particularly in the field of promoting inclusion among children, alerting to the fact that we all have a decisive role in integration, regardless of ethnicity, skin color, social or physical differences or religious beliefs.
In addition to the classic tube with colored sugar-coated milk chocolate beans, Pintarolas is also sold in other formats. There are, for example, Pintarolas Oops (chocolate balls with crunchy cereals) and, more recently, Pintarolas Fruities (colored sugar-coated milk chocolate beans with fruit flavors), which is a gluten free product and without the addition of artificial colors, two aspects that are increasingly valued by consumers. The brand also has a set of thematic products related to the Easter and Christmas seasons, such as Pintarolas Bingo, Pintarolas Snowman or Pintarolas Chocolate Egg.