Licor Beirão recently held a contest in which offered his fans something very special.
Prizes that could no longer be bought, for as much money someone can have. Or, however passionate it may be for a band like the Pearl Jam, among others. We talk about the much-coveted NOS Alive’18 tickets, which quickly sold out.
It was this “magic” that Licor Beirão provided to almost a hundred of the more than 90 thousand fans enrolled in Clube Beirão, through an online contest with concept and development of the 10.digital agency. The magic of receiving for free a highly wanted ticket that was no longer available to the average buyer, no matter how full your bank account, was then a success.
Now follows the ever-present presence of Liquor Beirão in the three days of NOS Alive’18, with several surprises for fans, including the awarding of prizes, vouchers and gifts; the mascot of Liquor Beirão will be going through the event and, of course, the possibility of the vast public of the festival to taste The Portuguese Liquor, both domestic and foreign consumers.
We are in the always-awaited season of the summer festivals and, from the seafront promenade of Algés, the Liquor Beirão jumps to Vila Nova de Gaia to the Venue of the Living Tides which takes place between July 20 and 22.
The presence in the festivals and the attention to the new tendencies are combined with the history of a brand that dates back to 1929 and that during almost nine decades have been distinguished by innovating in the publicity and the marketing.
Although they attract a predominantly young audience, the music festivals end up forming heterogeneous audiences depending on the bands of the poster. It is in this context, says Daniel Redondo, general director of Licor Beirão that the brand “makes itself known and seeks an opportunity for consumption and contact with the brand”. Moments “of relaxation and good vibes”, assures Daniel Redondo, but of great importance from the point of view of Liquor Beirão.
In particular, for helping to “retain new customers”, but also for making the product known to people who thought it was something different. It’s like that first time we see someone we only knew from television. The reading we then do often differs from what we previously imagined.
And that is the challenge that the brand leaves to those who visit the festivals: to try out new ways of consuming the liquor. Because, with Beirão, there are combinations for all tastes!