‘’The truth is like Oliveira da Serra, it always shows up. This is the motto of the latest advertising campaign of Oliveira da Serra, the leading brand in olive oils in Portugal.
The campaign, which invites the Portuguese to get to know the background of this prestigious olive oil through a trip in the olive grove and winery, will be available until the end of September.
Describing step-by-step the production of Oliveira da Serra olive oil, it presents itself as the only Portuguese olive oil brand that integrates the whole value chain: olive grove, production, packaging and distribution, the brand is already a symbol of good Portuguese food and gastronomy.
It’s a 100% national product that everyday dedicates itself to bring to the Portuguese the best olive oil made in Portugal.
Oliveira da Serra is the most awarded Portuguese olive oil brand in the world, with more than 300 awards. This is a position of prestige and pride for the brand that promises to continue to innovate and bring more flavor to the Portuguese meals.
With the creative concept of McCann, the campaign of Oliveira da Serra is available in the generalist channels of television and cable, press, muppies, internet and points of sale.