Nacional continues to bet on its presence closer to younger audiences as exemplified by official sponsorship whether the brand has rejoined the music festivals ‘Super Bock Super Rock’ and ‘Meo Sudoeste’.
Nacional’s diversified offer is once again present at both festivals camping with solutions for breakfast and snacks, with the range of breakfast cereals with milk, the practical pick & go porridge, crackers and cereal snack bars. The National space has also a mobile charging point available.
According to João Paulo Rocha, marketing director of the Cerealis Group, “the Nacional brand is getting closer and closer to its younger consumers, demonstrating its youth and innovative capacity”. “Festival fans know that they can count on Nacional to enhance their experience at the event, savoring the products they already know, and experiencing the brand’s latest novelties”, he added.
Super Bock Super Rock took place July 17th to 21st in Sesimbra and Meo Sudoeste place August 4th to 11th in Zambujeira do Mar.
Created 169 years ago, Nacional is a brand with a strong relationship with Portuguese consumers, recognized in the slogan “What is Nacional (national) is good”. It is now present in different categories: pasta, flour, breakfast cereals and crackers. Nacional is a brand of the Cerealis Group, one of the most important Portuguese agri-food groups, which employs over 600 employees and processes around 440000 tons of cereals annually. The products are marketed on 5 continents.