Nutriva has acquired the Portuguese brand of food products ‘Primus Food Innovation’ reinforcing its presence in the market.
Viewed as one of the largest food production and distribution companies in the central region, Nutriva has acquired the Primus Food Innovation brand, a fifth-generation food brand, operating in the national and export markets. This way, Nutriva added a few more references to its vast portfolio of bakery, pastry, salted, pre-cooked products, desserts and artisanal ice creams.
“The relationship already existed, and Nutriva was responsible for the production of some products of this brand, such as Caco Bread, Burger Bread and various types of Petit Gâteau,” said the company in a release.
Headquartered in Coimbra and with its production unit in Vila Nova de Poiares, the company sees in this acquisition a possibility of growth mainly with regard to large accounts and exports, with a diversified range of products.
Founded in 2005, Nutriva takes another step forward to consolidate itself as one of the main players in the Portuguese market.
