Luso Fruta presents itself with the same freshness as always, but now in ‘BIO’ version.
As part of its continued commitment to innovation combined with the development of unique flavors, Luso Fruta meets the wishes and responds to the growing demand for products of biological origin and launches the new Luso Fruta BIO.
With biological certification, the new Luso Fruta BIO has the same natural characteristics of Luso Fruta that we already know, without sweeteners, only with the natural sugars of organic fruit, without dyes or preservatives. “As simple and natural as Água de Luso and organic fruit juice”, underlines the brand.
To accompany meals or refresh during the day, Luso Fruta BIO comes in formats of 33 cl and 50 cl, and is available, in a first phase, in Continente stores from north to south of the country and in Go Natural supermarkets.
The new BIO variety reinforces the brand’s offer, consisting of Luso Fruta Red Fruits, Luso Fruta Lemon, Luso Fruta Guava and Grapefruit, Luso Fruta Watermelon and Luso Fruta Apple.
The Sociedade da Água de Luso celebrated, in 2012, 160 years of existence.
Headquartered in the village of Luso and municipality of Mealhada, SAL is part of the group Sociedade Central de Cervejas e Bebidas and its main activity is the exploration and bottling of Luso Natural Mineral Water, Cruzeiro Spring Water and Human Consumption and also the exploration of thermal activity through Luso Thermal Complex.