‘Limiano Pausa’, which hit the market, is presented as “a healthy snack on-the-go”, with a “delicious combination of cheese cubes, crunchy almonds and dehydrated cranberries”, which offers “an explosion of flavor”. It is a Portuguese brand with almost 60 years, belonging to the company Bel Portugal.
The new product is available in a practical, fully recyclable packaging with incorporation of recycled materials. “Snacking is a growing trend worldwide and Portugal is no exception. The latest studies indicate that 90% of consumers eat snacks several times a day and more than 45% of people are exchanging full meals for healthy and balanced snacks”, commented Liliana Parreira, Marketing Director for the brand Limiano.
“With the new Limiano Pausa, it is possible to have a nutritionally balanced snack and at the same time a real explosion of flavor. Limiano is the leading cheese brand in Portugal and it made perfect sense to offer Portuguese consumers a solution that delivers flavor, nutrition and convenience”, she added. “We believe that with this launch we are responding to the current needs of consumers and presenting a delicious and healthy solution”, the official explained.