Sales abroad account for about 18% of Ferbar’s total turnover. According to the Portuguese company, the forecast for this year is to keep the same figure, “as a result of international sales growth proportional to the growth of domestic sales.”
In a statement, Ferbar reveals that it wants to become a player in the export market and that it is therefore committed to expand the portfolio of international contacts through the International Trade Fair for Portuguese Food and Beverage (SISAB), which takes place annually at Altice Arena, in Lisbon. This year, the company has once again attended the event where it presented its products, namely the range of marmalades, canned vegetables, nuts and dried fruits covered with chocolate and sugar.
Ferbar wants to “become a player in the export market”, said Fonseca Félix, Ferbar’s export director. “In 2019 this importance should remain as a result of international sales growth proportional to the growth in domestic sales”, he added.
Ferbar sells its products to the European, African and American continents. Last year it reached the Czech Republic market. The most exported products are marmalades and vegetable preserves, to countries like Angola and Mozambique.
“Our approach is selective, with a focus on the Portuguese diaspora and the Portuguese-Speaking African Countries (PALOP), where our brand equity translates into a competitive argument. Many of the products we export, such as the marmelade range, are products that Portuguese families have been consuming for many years, reinforcing national identity, imagery and tradition. Hence the importance of this approach in Portuguese communities abroad and in PALOP. The intention is to strengthen the presence in these markets and continue to expand to others”, he adds.