Branca de Neve brand launches prepared for whole oat pancakes

Branca de Neve brand, by Fábricas Lusitana, expands its range of pancake preparations with the new prepared Whole Oat.
This new flavor comes in addition to simple varieties, chocolate, whole wheat and sugar and cinnamon.
Branca de Neve is a Superbrand brand and a historic Portuguese brand, which has known how to adapt over several generations. And in an atypical year, due to the Covid-19 pandemic, the brand has adapted again.
“The brand redefined his communication strategy with the aim of building an even closer relationship with its clients and, above all, it saw as crucial to reformulate work processes and habits, as well as the offer itself” has managed to keep up as a reference of quality and inspiration, a constant presence in moments of sharing and family life. In a world increasingly accelerated and detached from traditions, the challenge of maintaining its position as a Brand of Excellence in the minds of consumers, is increasingly greater”, highlights António Trigueiros de Aragão, administrator of Fábricas Lusitana, in a text published in ‘Superbrands Portugal’.