Grupo Nabeiro – Delta Cafés has signed a contract with a local partner for exclusive distribution of its brands in Saudi Arabia.
This agreement is the result of the Group’s expansion commitment, which continues to seek new markets to grow internationally, contributing to the sustainability of the business.
From next year the coffee capsules Delta Q will be available in the Saudi market, initially in the capital Riyadh for the office segment, and for the whole country through the online channel. With this exclusive distribution for the largest Arab country, the brand has also adapted different products according to the needs of this market.
International expansion is a priority alongside the innovation for the growth of Grupo Nabeiro – Delta Cafés, which intends to continue to consolidate the portfolio brands in different geographies and, in particular, in this Middle East territory.
“For Grupo Nabeiro, the market entry into Saudi Arabia is a result of our strong commitment to internationalization and is a key step in the company’s growth. Internationalization is still one of the strategic priorities for the Group and we intend to maintain the growth trajectory in the coming years by reaching new markets and consolidating our presence in the geographies where we are already present.
This reinforcement, coupled with the quality and expertise of our products, in the various existing markets, is in line with our objectives, which are increasingly turning Delta into a global brand”, said Rui Miguel Nabeiro, Administrator of Grupo Nabeiro – Delta Cafés.