David Carreira is the new face of Riberalves Cod and of a traditional product that continues to reinvent itself as a major symbol of Portuguese Gastronomy.
With Riberalves, the “Loyal Friend” reinvented itself through the most diverse products of Portuguese Cure, reached new markets and new generations. David Carreira is the new ambassador for Riberalves Codfish and the campaign starred by the singer and actor has already started on the social networks.
Icon of the younger generations, singer and actor, David Carreira is the symbol of a Portuguese success based on family values, work, spirit of sacrifice and creativity. And he is also passionate about cooking and, in particular, Bacalhau (codfish). Thus was born the partnership with Bacalhau Riberalves, which is now revealed and starts, precisely, with a digital campaign that unveils a first recipe of Bacalhau made by David Carreira himself.
“It is a pride to be an ambassador of a historical brand like Riberalves. I was fascinated when I met the company and the founding family. We share the same values, family, tradition, and an enormous desire to ensure quality in everything we do. We also share a huge passion for this Portuguese product, Bacalhau. It couldn’t be a better partnership”, says David Carreira. “We are pioneers in the ready-to-cook codfish and our focus continues to be to innovate and develop new products of Portuguese curing, with maximum quality and flavor, that can respond to the demands and new needs of Portuguese families. We also have the obligation to renew the codfish tradition among young people and we are proud to be able to count on the creativity and irreverence of David Carreira”, says Ricardo Alves, administrator of Riberalves, in a press release.