The Alentejo Regional Vitivinicultural Commission (CVRA) will launch a campaign to promote the consumption of wine in the delivery of meals at home and help producers and restaurants, which are facing losses due to the Covid-19 pandemic.
The ‘Today I offer’ campaign, released by CVRA, will start on Friday and aims to help both wine producers and the restoration of the Alentejo region.
According to the wine commission, the participating restaurants will define a menu for the initiative every week, selecting “a dish from their menu and harmonizing it with a bottle of Alentejo wine from their list”.
“For each order of this special menu, a second bottle of wine from a wine producer in the region will be offered”, said CVRA.
With the initiative, the organization intends to “promote wine orders in the delivery of meals at home, tackle the drop in wine sales at the national level, foster relations between the catering industry and the wine-growing economic agents and take distinctive brands to people’s homes”.
“The deceleration of more than 50% of wine sales registered in 2020 was motivated, essentially, by the contraction of the restaurant and tourism activity. This is the reason why the producers who are dependent on this sector for the flow of their products find themselves in precarious financial conditions”, stressed CVRA.
The associated producers and restaurants can be found on the social networks of Vinhos do Alentejo.
The wine commission pointed out that, under the legislation in force, within the scope of the state of emergency decree, the sale of alcoholic beverages is prohibited from 8 pm, so orders within the campaign shall be made until this time.
The Alentejo Regional Vitivinicultural Commission was created in 1989 and is responsible for the protection and defense of DOC Alentejo and the Alentejo Geographical Indication, certification and control of origin and quality, promotion and sustainability.
Alentejo is the national leader in certified wines, with around 40% of the total sales value in a universe of 14 wine regions in Portugal, the organization recalled.
It has a vineyard area of 22.9 thousand hectares and 30% of the production is exported to five main destinations: Brazil, Angola, USA, Poland and China.