The Executive Director of GS1 Portugal, João de Castro Guimarães, said that consumption is changing and that digital allows for “rational purchase” to the detriment of “impulse purchase”, as consumers “are more demanding”.
Noting that there is a “noticeable” growth in Internet shopping, João de Castro Guimarães stressed that digital allows a different act of purchase compared to physical. “Digital allows for an act of rational purchase” rather than “impulse purchase”, he said. This is because “the consumer is smarter, requires more information”, and this is reflected in the decline “from impulse purchase to rational purchase”, explained the Executive Director of GS1 Portugal, a business association for product identification and coding. “There will be a tendency for buying to be more rational, as consumers are more informed, which makes them more demanding” online, either “to buy air tickets or supermarket products”.
About how he sees the consumer market in the next 12 months, the official said that it will “remain very competitive”, hoping that digital “will grow double digits”.
João de Castro Guimarães considered that “in the context of 12/24 months there are no great reasons to be too optimistic or too pessimistic”, admitting any “crises that the economy may bring”, which will have an impact on “the consumer market”.