Compal Essencial à Colher (Compal Essencial eaten with a spoon) or the spoonable fruit portion is the most recent novelty launched by the Portuguese brand. The company’s goal is to declare ‘Compal Essencial’ as the benchmark of healthy fruit snacks. Made with 100% crushed fruit, without added sugars and a crunchy cereal blend, this new product wants to be a healthy fruit snacking option.
They are sweetened only with honey, have a low content of fat and salt and are high in fiber, and are available in three different combinations: apple-lemon, peach-passion fruit and pineapple-pear.
“This is an important time for the Compal brand as this innovation will transform our Compal Essential range into a fruit snack platform, providing nutritionally balanced solutions to satiate between the main meals of the day”, states Miguel Garcia, strategic marketing director of Sumol + Compal, also stressing that “our commitment is to develop practical and diversified proposals for its incorporation into daily snacking, always ensuring the naturalness of the ingredients”.
With this repositioning, the brand now includes two ‘Compal Essential’ ranges: fruit sizes, available in five flavors (mango, apple, peach, pear and a new variety of red fruits) including the multi-taste version for children – Compal Essential Kids – and now the ‘Compal Essential with a Spoon’ with the three combinations: apple-lemon, peach-passion fruit and pineapple.