Here they are, the Lisbon Festivities and ‘Central de Cervejas’ has signed an agreement with EGEAC for the next three years. In a festive atmosphere at the Arroios Marketplace (in Praça do Chile, Lisbon) before a marketplace full of guests and duly adorned and in the presence of the Mayor of Lisbon – Fernando Medina – Central de Cervejas and EGEAC signed a sponsor and partnership contract within the EGEAC cultural activity Program in public space, which includes the Lisbon Festivities, ‘Lisboa na Rua’ (Com’Out Lisbon) and for the first time, under this contract, the New Year Eve’s party.
Presented and publicly subscribed by the parties at the presentation event of Lisbon Festivities’18, this agreement creates a partnership that will seek, in a very positive way, to combine and foster synergies of recognized public interest for the cultural experiences of Lisbon, in prospect of a joint activity founded, among others, on environmental sustainability.
Nuno Pinto de Magalhães, the Director of Communication and Institutional Relations of SCC, states that: “Cerveja Sagres is once more the sponsor of Lisbon Festivities, being this the city where the brand was born and began to be produced in 1940, thus having with it a natural and privileged relationship. We are very enthusiastic and committed to becoming partners with EGEAC and with Lisbon Municipality to make these festivities unforgettable for the people of Lisbon and for all those who visit our city. This partnership, along with all the other actions we have been developing locally, is another example of our commitment to Lisbon.”
Lisbon Festivities will be held from June 1 to 30, being June the festivities’ month in Lisbon: festivities that increasingly identify with the moment of public space share, having free and open activities, in which several artistic proposals go hand in hand with habits and traditions of a city renewed every day. Currently celebrating 20 years of Expo 98, the sardine has been for the last 15 years the brand image of Lisbon Festivities. The sardine gives that typical atmosphere of a city that is visited by millions of tourists.
And to speak of Lisbon Festivities is also to speak about the ‘Marchas’ (folk parade)… ‘a marcha é liiinda’ and on June 12 from 9:00 pm, on Avenida da Liberdade, the folk parade goes down the avenue with tuned throats and rehearsed steps in what is considered the highlight of Lisbon Festivities. This year, Vasco Santana and ‘A Canção de Lisboa’ are the inspiration for the great parade.