Quinas Beer reinforced its commitment to internationalization this month with the presence in the markets of Canada and the Netherlands.
The Domus Capital Group beer is now distributed in the Quebec region through Global International Networks Wines & Spirits (Globalinc). Speaking to Lusa the head of marketing and communication department of Quinas Beer, Maria João Pereira, added that the distributor identified in the Canadian market and especially in the region of Quebec “the opportunity and need to introduce a new brand of Portuguese beer ” and the choice was the Quinas.
From next June onwards it will be possible to “find this range of beers in the horeca channel (hotels, restaurants and coffee shops) and in the SAQ monopoly chain which authorizes the sale of alcoholic beverages in the Quebec region”, explained Maria João Pereira.
She also added that “the order made by Globalinc is still very considerable taking into account that in the first phase it will still be a market test” and revealed that the bet will be for both the Portuguese community and the Canadian consumers.
In relation to the Dutch market Quinas has partnered with Dom Bacalhau, a company “created to bring superior quality Portuguese products to the Dutch market unknown to the consumers, of origin”, says the company in a note.
The Portuguese brand will be marketed both in the Dom Bacalhau store as well as in the distribution chain and also in a restaurant with Portuguese gastronomy that the Dutch company has opened this month, offering typical Portuguese dishes.
“Dom Bacalhau thus becomes the official distributor of the brand in the Netherlands in order to distribute the beer by the various resellers of Portuguese products and implement the Quinas brand also in other restaurants and cafes,” points out the company in the same note.
The brand was already present in six international markets but the strategy is to continue to strengthen its overseas presence. “We are in negotiations to enter other markets such as China, South America, some Eastern European countries and to expand the presence in the rest of Europe as to Switzerland”.