Cerveja Quinas (Quinas Beer) recently increased its presence in the national market by closing a distribution agreement to reach the Alentejo region. The agreement was signed with the company Oneratus, owned by a Portuguese who lived for many years outside the country and decided to return to create a beverage distribution project in the Alentejo region. “The bet on the beer brand to represent and distribute fell on Quinas, the new Portuguese beer brand that has been winning over national consumers”, informs the Domus Capital group, the owner of the Quinas brand.
“Despite the atypical year that we have been living this agreement assumes its representation in various events that take place in the Alentejo region, in addition to the distribution of the entire Quinas range, with various materials already on the market so that it is possible to be present and publicized of the brand, recognizing the current limitations ”, says aidna in a statement.
After a month of the partnership’s beginning, Quinas is already present in several Alentejo locations belonging to the districts of Évora and Portalegre and is preparing to enter the others. The fact that it has recently entered more chains of large distribution in that area of the country “allows the brand to have a stronger and more convinced presence in this region”.
This start-up in the Alentejo also departed from the brand’s strategy of being closer to the Portuguese who move to the Alentejo to enjoy vacation this year, an increasingly sought-after destination where the brand wanted to be present to allow a new experience to the consumer when choosing their beer.
The partnership with Oneratus also includes the remaining products of the Domus Capital Group as Sumovite, Pure Aqua and Portucale.
Quinas is the new Portuguese beer, and a landmark of the Domus Capital Group which appeared on the market with the ambition of becoming the third player in the beer market in Portugal.