The Central de Cervejas Society started 2020 with a communication campaign centered on Sagres 0.0 beer.
As the ‘Begins 2020 of Zer0.0’ subscription the Sagres 0.0 multi-media campaign will be on television, mupi and digital media until April. “It was time to discover the unbelievable recipe for success and designed for all fans of a healthy lifestyle, with zero alcohol and only 25kcal per 100ml”, says the Central Beer Society.
Sagres 0.0% is a beer with 0.0% alcohol content and a fruity flavor designed for all those looking for a more balanced lifestyle. “With 100% natural ingredients it can be consumed at any time, without limitations”, assures the company.
Sociedade Central de Cervejas recently invested 1.4 million euros in energy equipment in its various industrial units in Portugal. The company installed 6,300 photovoltaic panels, 3,150 panels at its Vialonga brewery and 3,150 at the Água de Luso filling unit, in Mealhada.
SCC revealed in a statement that ‘Producing a Better World’ is underway, a sustainability program that “brings together six areas of focus (protection of water resources; acquisition of raw materials from sustainable sources; promotion of responsible consumption; growth with communities and reduction of CO2 emissions) where the group believes that it can make a difference and be a sustainable force for change”.