In order to mark 100 years of activity, the company Água do Vimeiro (Vimeiro Water) carried out a ‘rebranding’ and now has a new image, signature and positioning that are being conveyed through an advertising campaign. The ‘rebranding’ also includes the brand’s digital ecosystem and resulted in the creation of a new website and the launch of a blog named ‘Equilíbrio Vimeiro’.
“In the year in which the company celebrates 100 years since its creation, we felt the need to affirm a new strategy, which involves investing in differentiation, in the affirmation of what makes us unique. There is no water in the national market that matches the characteristics of the natural mineral water of Vimeiro, which is unique due to the combination of high mineralization, a balance of essential minerals and an alkaline pH”, explained Diogo Abreu, CEO of Água do Vimeiro.
“However, all of our competitive advantages were not being conveyed to the market”, he added, recalling that there are records of the quality of this water to treat health problems since the 14th century, having been decreed by King Dom Carlos as medicinal waters in 1896.
“The waters are not all the same, nor is their capacity to replace essential minerals and trace elements. It is, therefore, our objective to also promote the sharing of knowledge about the universe of natural mineral water and its benefits for all of us”, he said.
For this, the brand has a water comparator on its renewed website. “This tool compares waters by their chemical composition and, through this comparator, the consumer is able to understand which minerals are present in each water and how they are distinguished from each other”, the official explained.