Based on the longstanding relationship with consumers based on loyalty, Castelões cheese presents this summer different ways to take Castelões to the table in a campaign of mupis and digital, challenging consumers to venture in various combinations.
Castelões also presents a new digital platform www.queijocasteloes.pt, which has the purpose of publicizing news, campaigns and the Castelões royal family in full detail. Whole or sliced, in the original recipe or in the -30% fat version, “Castelões combines with fresh salads, gives more flavor to the special beach sandwich and is perfect for end-of-day tapas when inviting friends home,” says the producer.
The brand is also offering, an exclusive collection of slates at the sale points, perfect for sharing the different typologies and formats of Castelões cheese.
The slate base for medium cheese is based on the purchase of the Original Medium Recipe Cheese.
The slate base for small cheese is based in the purchase of Small Cheese R.O. or -30% Fat and the slate base for Cheese Slices is an offer in the purchase of two units of Soda Cheese R.O. or -30% Fat Without Lactose Naturally.
Castelões belongs to the universe of Lactogal brands. It has a strong tradition and consumer loyalty in the Portuguese market and leads, in growing, the segment of cured cheese.
