‘New image, the same Tradition!’ Was the motto chosen for the new identity of the Monsaraz brand, from Carmim – Cooperativa Agrícola de Reguengos de Monsaraz (Reguengos de Monsaraz Agricultural Cooperative).
“The rebranding of the ‘Monsaraz’ project, which includes eleven references, aims to reinforce the versatility and positioning of excellence of this line”, informs Carmim.
The Monsaraz brand – with its own identity associated with tradition – thus begins a new cycle, operating as an input for the line itself, but also for the image of Carmim, increasing its share in the group’s portfolio.
Carmim – Cooperativa Agrícola de Reguengos de Monsaraz – was created in 1971 by a group of 60 local winegrowers with the purpose of producing and marketing wine.
It currently has about 900 members and produces 74 wine references: from whites to reds, from young wines to reserve, to liqueurs, rosé and sparkling wines. Carmim also produces brandy and oils of recognized quality.
Carmim wines have been honored with more than 600 awards in several national and international competitions.