Avicasal was distinguished as the ‘Taste of the Year 2019’ and ‘Consumer Choice 2019’, stamps of excellence given to products of higher quality and confidence when directly compared with the main competitors in the market, achieving the best score in the evaluation criteria in the their category.
With more than 40 years of activity and owned by the Soja de Portugal group, the national poultry company had already received the ‘Flavor of the Year’ award in 2016 and in 2017 the ‘Consumer Choice’ award. In 2018 it was distinguished with the prize ‘Consumer Choice’.
“This recognition of Avicasal as ‘Taste of the Year’ and as ‘Consumer Choice’ in the category of ‘Poultry’ is a very important achievement because it reflects the path taken by a company with more than 40 years whose main goal is satisfying costumers day-by-day “said To António Isidoro, the CEO of Avicasal and the group Soja de Portugal.
“I believe that being the second time that Avicasal is distinguished with these awards, this helps reinforcing the quality of our products and the trust obtained in most different markets. We are very proud of the preference of our customers and our team’s work, “he said.
Taste of the Year is the only reference premium to evaluate flavor and a characteristic that is most important when buying Avicasal poultry products, for 94% of consumers in Portugal.
The Consumers Choice seal works as a system for assessing the level of satisfaction and acceptability of products and services by their individual attributes, guarantying that they are always appreciated by consumers with regular consumption and purchasing experience. Avicasal products have achieved the highest level of satisfaction in their category when compared to the main competitors in the market.