In the year in which it celebrates its 45th anniversary, Avicasal reaches a 10% growth mark compared to 2018, and expects to close 2019 with a turnover of more than 55 million euros, informs the company, stressing that “for 2020 the strategy is based on continuity and growth in exports”. “Avicasal’s strategy for 2020 is to continue to grow and achieve 10% growth, particularly in the foreign market, increasing Soja de Portugal’s turnover, which currently stands at 162 million euros and with an export share of 25%”, says António Isidoro, CEO of the group.
“The goal is to increase and diversify distribution channels, both nationally and internationally, given that poultry meat is a product that must be sold fresh”, says António Isidoro, who also reveals that the expansion process of Avicasal’s production capacity has already started “representing an investment of over ten million euros in the three-year period from 2019 to 2021. Only then will we be able to continue to satisfy the market and grow”. With these investments and their expected growth “we expect to increase the staff by 15%, which includes specialized technical staff”, adds the Mayor of Soja de Portugal.
Only then can we continue to satisfy the market and grow”. With these investments and their expected growth “we expect to increase the staff by 15%, which includes specialized technical staff”, adds the Chairman of the Board of Directors of Soja de Portugal.
It was in São Pedro do Sul, in November 1974, that Avicasal began its activity in the homeland of former shareholders, at a time when the poultry sector was expanding and the demand for poultry meat was growing at a very fast pace.
With over 250 direct employees and 150 indirect employees, Avicasal is the largest employer in S. Pedro do Sul and has two logistics platforms, one in Pinhel and another in Trofa.
“These 45 years symbolize growth, innovation and affirmation in an increasingly demanding and competitive domestic and foreign market, and the results achieved lead us to believe that we are on the right track, with poultry meat being the great engine of this company”, he concludes.
Avicasal has recently become a certified company under the International Featured Standards (IFS Food), which is awarded to food companies that meet stringent food safety and production control requirements.