Água de Luso is from now the sponsor and official water of the Maratona Clube de Portugal (Marathon Club of Portugal).
A three-year partnership that aims to reinforce the brand’s commitment to promoting healthy lifestyles over several generations.
The Luso brand becomes part of the calendar of the biggest racing events in Portugal: Lisbon’s Half and Mini Marathon (in March), Lisbon Marathon, Half Marathon and Portugal’s Mini Marathon (in October).
Evidence that – by the striking paths along the riverside and on the bridges of Lisbon, 25 de Abril and Vasco da Gama – attract not only great athletes – national and international – but also race lovers and all who want to have a unique experience allied to the physical exercise.
Luso will also be the naming sponsor of the Half-Marathon of Portugal in October, which starts its course on the Vasco da Gama Bridge, and will be renamed “Luso Half Marathon”.
Also highlighting the Women’s Race “Lisboa the woman and life” (“Lisboa a Mulher e a Vida”), which takes place in May, raises funds and encourages Portuguese women to screen for breast cancer.
The news do not stop here: Água de Luso is also the new naming sponsor of the seven-kilometer race that takes place on the eve of the Half Marathon and Mini Marathon in Lisbon, an ideal course for athletes to do in a final training before the events, starting at the National Stadium and shall be renamed “Luso 7K”.
The importance of drinking water during the practice of physical exercise is undeniable and Água de Luso through its credentials of quality and naturalness will be present in all the events.
“The partnership with Maratona Clube de Portugal is extremely important for the Luso brand and reinforces our commitment to promoting healthy lifestyles over several generations. The practice of physical exercise is fundamental to health and well-being and, in this sense, we intend to promote healthy moments of family life and with friends”, states Maria Oliveira, Responsible for Marketing of Water and Soft Drinks of the Central de Cervejas Society.
According to Carlos Moia, president of the Marathon Club of Portugal, “this partnership with Água de Luso is a demonstration of the vitality and importance of practicing sports and a healthy lifestyle that we have promoted through our tests for almost 30 years. It is with great satisfaction that we welcome the Água de Luso in the family of the Marathon Club of Portugal, which annually brings together more than 80 thousand participants in its competitions, recognized nationally and internationally”.
