Adega de São Mamede da Ventosa began a change of brand identity and positioning and the company’s rebranding also covers the wine portfolio, which will be presented this year.
With the new signature “Great Lands, Unique wines”, the Portuguese company intends to “communicate the unique character of the geography and wines of Adega São Mamede da Ventosa, highlighting its privileged location in the municipality of Torres Vedras, 30 minutes from Lisbon and just minutes from the beach of Santa Cruz and the Atlantic Ocean.
“The new logo, with minimalist and contemporary lines, maintains a connection to the tradition and history of the brand, through the graphic elements that make up the coat of arms: the Cross of Portugal, the Flor de Liz, the Castle and the Lines of Torres Vedras”, adds the company in a statement, in a new communication strategy, covering the online and offline media.
“Adega São Mamede da Ventosa now intends to transform a vision of production in scale, expanding its portfolio and starting to integrate wines of different profiles with added value for the consumer”, it can also be read.
The new Alma Vitis Cabernet Sauvignon Reserva, recently launched, also marks this change. “For the first Alma Vitis single-varietal, the best Cabernet Sauvignon grapes from the 2018 harvest were selected, which subsequently underwent a process of aging in French oak. The profile and excellence of this aromatic and elegant wine, with a persistent finish, illustrates with distinction the ambitions of the brand for the next wines that will be presented soon”, says the statement