Adega de Favaios, located in the Douro region, will be the target of a project of requalification of spaces through their digitization and modernization, using technological and interactive solutions.
“The project intends to enable Adega de Favaios with a panoply of digital solutions that will allow the modernization of the whole structure, not only at the level of visitation, using interactive experiences, through digital platforms scattered throughout the cellar, but also in the various media platforms through the ‘Favaios Tale’ brand”, as stated in a press release.
‘Favaios.Enoturismo’, a project of valorization of the patrimony and the endogenous resources has the signature ‘Ubiwhere’ in the whole area of modernization and digitization, not only of space, but of all the means of communication that will be developed for the project. The company will develop digital platforms with 360º experiences and tools to support the visitation and interpretation of the wine process, which will be complemented by other developments of requalification of the physical space of moscatel aging, supported by a characterization of the visitor profile and the wine tourism activity of Adega de Favaios.
With an execution time of 24 months, this initiative is part of the Interior Tourism program and represents a total investment of about 400 thousand euros, reimbursed by Turismo de Portugal in about 90%.
