Reaching the Luso-American communities in California is one of the objectives of the international strategy of the Super Bock group, the director of new markets for the Portuguese beer, Ricardo Figueiredo Silva, told Lusa. He stated that an “expansion plan in the US” is underway through the importer ‘United States Beverage’ with whom the Super…
The VigentGroup company – founded in 2003 – now extends its offer to refrigerated products and strengthens its Iberian position by acquiring La Balinesa, a Spanish family business located in La Antigua, León and dedicated to refrigerated products. In a statement, Brasmar said that with this purchase “on one hand, the goal is to strengthen…
The snack brand Fruut launched a new packaging with less 25% of plastic. And it also launched a new coconut appetizer and two new blends of nuts: apple, coconut and almond and apple with peanuts. In a press release, Filipe Simões, executive director of Frueat, which owns Fruut, says that Fruut “reaches the market in…
The new Canpeel® can lids are metallic, with transparent membrane and easy opening, and have arrived in the Portuguese market, launched by ALBIPACK. “They are a product of great innovation in the market”, because they allow “to see the contents of canned food before opening the packaging”, the company said, arguing that this is “an…
